OUR STORY

Bridging the gap between extreme poverty & extreme consumerism.

In 2008¹ as just teenagers, Daniel, Justine & Jarryd co-founded Thankyou to help bridge the gap between two of our world’s extremes; extreme poverty & extreme consumerism.

Thankyou became known for its breakthrough, viral consumer marketing campaigns — from flying helicopters over supermarket head offices to launching a pay-what-you-want book to raise money to help the organisation expand which became second to only the Harry Potter launch week in airport bookstores; but this was only the beginning.

A recent announcement about Thankyou’s plans to expand globally generated 2.6 billion impressions and 825 media features in 36 countries. Thankyou held the number one hand-wash position in Australia for 5 years, and some of the highest category loyalty which has helped generate over $18.1 million for its impact partners. In a 23-minute interview, President Obama asked Daniel when Thankyou was coming to the world. Thankyou is now finally answering that question, with plans to rapidly expand far beyond Australia and New Zealand.

The campaigns

2011

7 Eleven

The campaign where we discovered a secret. That a small group of determined and like-minded people can change the course of history.
see the campaign
2013

Coles & Woolworths

Challenging a duopoly in pursuit of a better world.
see the campaign
2016

Chapter One

A world first pay-what-you-want book written to inspire change at scale. Second only to the Harry Potter launch week in airport bookstores, Chapter One has raised over $2.5 million.
see the campaign
2018

New Zealand

Taking one of the world’s biggest ideas to one of the smallest countries, first.
see the campaign
2020

No Small Plan

With the idea working in two of the smallest countries in the world, it’s time to take it to a global scale. This is no small plan.
see the campaign
202?

Chapter Two

We’ve got something in the making that we call ‘Chapter Two’. It’s by far our boldest launch idea yet. And for those who’ve followed Chapter One and wondered ‘when is Chapter Two coming?’ we believe the wait will be worth it. You haven’t just been waiting for a book, but an idea we’ve been dreaming of since day one.

Achievements